A Designers Research Manual

设计师研究手册（英文彩版）

做调查，是一个伟大的设计和良好的设计之间的差异。从竞争情报，客户分析，色彩和趋势预测等，设计师们能够带来些什么，反映了什么商业价值，为客户提供一个精心设计的徽标或小册子。这本书全面地为设计师引导设计研究的是什么，为什么它是必要的，如何做研究，以及如何将它应用到设计工作。

Doing research can make all the difference  between a great design and a good design. By engaging in competitive  intelligence, customer profiling, color and trend forecasting, etc.,  designers are able to bring something to the table that reflects a  commercial value for the client beyond a well-crafted logo or brochure.  Although scientific and analytical in nature, research is the basis of  all good design work. This book provides a comprehensive manual for  designers on what design research is, why it is necessary, how to do  research, and how to apply it to design work.