Lynda - Up and Running with Google AdSense

English | Apr 16, 2014 | .MP4 | Audio: aac, 48000 Hz, mono | Video: h264, yuv420p, 960x540, 15.00 fps(r) | 137 MB

Genre: E-learning

Generate a steady stream of revenue from your website—without alienating your core audience—with Google AdSense.

Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, place limitations on ad content, create ad units, and use advanced placement strategies and reporting. Plus, with AdSense performance reports, you'll learn how to identify ad trends, increase page views, and better tailor ad content.

Topics include:

Understanding earning power and AdSense's limitations

Creating a Google account and linking to AdSense

Creating and placing ad units

Configuring URL channels

Setting up different ad styles

Blocking specific URLs, ad categories, and networks

Using performance reports

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