Lynda - SEO Fundamentals

Duration: 3h 29m | Video: (.mov) 960x540 30fps | Audio: AAC 48KHz 2ch | 924 Mb

Genre: eLearning | Level: Beginner | Language: English

In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.

Topics include:

What is SEO?

Understanding how search engines index content

Researching keywords

Using SEO tools

Optimizing pages for keywords

Optimizing code and site structure

Building links to your content

Optimizing non-text components of a web page

Analyzing content quality

Defining your audience, topics, angle, and style

Promoting your content via social media

Measuring SEO effectiveness

Setting up Google+ Local

Building links for an international audience

Optimizing ecommerce sites for search