Lynda - Analyzing Your Website to Improve SEO

Duration: 1h 43m | Video: AVC (.mov) 960x540 15fps | Audio: AAC 48KHz mono | 302 Mb

Genre: eLearning | Level: Intermediate | Language: English

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

Topics include:

Understanding why indexing is important

Using the Google AdWords Keyword Tool

Dealing with frames, iframes, and popups

Working with SEO-friendly URLs

Using meta tags

Clearing source code clutter

Building links within the site

Working with Google+

Reviewing page content

Building and submitting an HTML and XML sitemap

Garnering links outside the site