Google Analytics Essential Training with Corey Koberg

MOV | Duration: 4h 53min | 960x540 | Video: 30 fps 1198 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 727 MB

Genre: eLearning | Level: Beginner| Language: English

In

Google Analytics Essential Training

, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:

• Setting up an account

• Installing tracking code on a site

• Reading the dashboard and understanding high-level metrics

• Understanding how visitors use and navigate web site content

• Analyzing visitor and traffic source reports

• Tracking AdWords and other marketing campaigns

• Planning and configuring goals

• Utilizing segmentation for deeper analysis

• Understanding the raw data and how it's collected

• Selecting and comparing date ranges

• Using flow visualization to see how visitors navigate through a site

• Identifying slow-performing pages

• Performing real-time analysis

• Using annotations and other best practices

• Configuring and analyzing internal site search

• Determining the best report view to use

• Navigating reports with tabs

• Cleaning up data with inline filters

• Sharing data and reports