Personal Branding Basics | 475.05 MB

Duration: 54m 58s | Video: AVC (.mp4) 960x540 29.970 fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Nov 04, 2013 | Level: Beginner | Language: English

Branding isn't just for businesses anymore. Learn how to manage the way you're perceived, online and off, in this course with marketing expert Lorrie Thomas Ross. Lorrie walks through the basics of defining and growing your personal brand, including building an online identity, developing authority, creating content, establishing style, maintaining consistency, and more. With the right marketing, anyone can achieve a competitive edge and reach a larger audience.

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