Social Media Marketing with Facebook and Twitter with Anne-Marie Concepción

MOV + Exercise Files | Duration: 5h 27min | 960x540 | Video: 30 fps 882 kbps | Audio: AAC 48KHz 96 kbps 2 stereo | 510 MB

Genre: eLearning | Level: Intermediate | Language: English | Updated: Apr 16, 2012

In

Social Media Marketing with Facebook and Twitter

, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:

• Understanding online marketing

• Keeping business and personal accounts separate

• Developing a marketing funnel strategy

• Creating a branded Twitter page background

• Optimizing tweets to help them go viral

• Leveraging the latest Facebook features for pages

• Managing your Facebook Timeline

• Creating targeted Facebook social ads

• Customizing Facebook pages with iFrames

• Using Twitter and Facebook analytics to measure impact

• Reducing your workload with social media management programs