SEO: Keyword Strategy in Depth | 590 MB

4h 14m | Video: AVC (.mp4) 1280x800 15fps | Audio: AAC 44KHz 1ch

Genre: eLearning | Language: English | Level: Appropriate for all | Feb 27, 2014

Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the searcher's intent, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.

Topics include:

Understanding how keywords work

Using long-tail keywords, phrase patterns, and plurals

Organizing keyword data with a keyword spreadsheet

Interpreting data and discovering searcher intent

Measuring keyword competitiveness and brand impact

Examining keyword demand and keyword trends

Applying keywords to your website for maximum searchability

Creating effective PPC ads based on keywords

Understanding PPC bidding strategies to avoid costly mistakes

Measuring results so you can further prioritize marketing efforts