Print Production Essentials: Digital and Variable Data Printing

58m 4s Intermediate Apr 01, 2014

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Digital and variable data printing offer an incredible array of possibilities. Think banners, vehicle wraps, and custom-printed books. But with possibilities come stock and finishing limitations, which those using this versatile technology need to know. In this course Claudia McCue reviews the types of projects that are appropriate for digital printing, the impact of digital color, and how variable data can allow you to personalize your digital print jobs. She also explores the possibilities beyond paper, like edible ink. At the end of this course, designers will feel more confident when they choose digital printing for their next job.

Topics include:

What constitutes "digital printing"?

Printing short runs

Working with digital color and large-format output

Using InDesign's Data Merge feature to format variable data

Printing on ceramics, metal, and wood