Lynda - Persuasive UX: Harnessing Illogical Reactions

English | Apr 24, 2014 | .MP4 | Audio: aac, 48000 Hz, stereo | Video: h264, yuv420p, 1280x720, 29.97 fps(r) | 142 MB

Genre: E-learning

Sometimes emotions take precedence over logic. By appealing to this facet of human behavior, you can create products that draw people in and direct them down your preferred path.

Chris Nodder continues his Persuasive UX series in this course, where he shows how to use scarcity, time constraints, anchors, and other strategies to harness this emotion and build truly persuasive designs.

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