Beginner | 0h 45m | 570 MB

Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMM’d for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay.

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