Effective Email Marketing Strategies

MOV | AVC 1266kbps | English | 960x540 | 29.97fps | 57 mins | AAC stereo 96kbps | 573 MB

Genre: Video Training

In Effective Email Marketing Strategies, John Arnold demonstrates how to get the most out of email marketing campaigns. The course offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

Topics include:

Building an email list

Collecting email addresses

Offering incentives to increase signups

Deciding on a format for emails

Including links

Sending valuable offers

Creating effective From address and subject lines

Combing email with social media and mobile devices

Managing bounced and blocked email

Evaluating email click-through data

Automating email marketing

John Arnold has developed marketing training programs for such companies as Coca-Cola, Adidas, Capital One, Cars.com, and many others. John first gained national attention for his marketing advice in 2006 when he pioneered a small business-training program on behalf of the email marketing service Constant Contact. Through the program, John coached thousands of small business owners on marketing, and his seminars and workshops have become a trusted source for marketing strategies, tactics, and best practices.