Creating an Effective Content Strategy for Your Website

MOV | AVC 103kbps | English | 960x540 | 15fps | 1h 54mins | AAC stereo 96kbps | 184 MB

Genre: Video Training

Discover what it takes to be a content strategist: what they do, how do they do it, and why content strategy is so increasingly valued on the web (and a hot job category). Author Janine Warner shows you how to analyze, prioritize, and think strategically about content in many formats (text, images, videos, animations, and infographics) across many channels. In this course, Janine walks you through a series of decisions to transform an outdated, content-heavy website into a multifaceted, multimedia showcase that includes a blog, email newsletter, and social media profiles. Along the way, explore key content strategy documents and tools, including how to create a content inventory, gap analysis, and content matrix. The course also explains how content strategy often overlaps with information architecture, and how constantly testing your theories is the key to long-term success.

Topics include:

What is content strategy?

Setting clear goals and managing expectations

Creating a content inventory

Identifying content needs with a gap analysis

Managing development with a content matrix

Creating a style guide and editorial calendar

Developing wireframes and sitemaps

Choosing the best medium for your message

Testing and gathering feedback from users