Oreilly - Gamification Master Class with Gabe Zichermann

English | .MP4 | AAC LC, 2 channels, 44.1 KHz | AVC

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, 1280x720 pixels, 25.000 fps @ 1293 Kbps | 1.686GB

Genre: E-learning

How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers? This video shows you how to take advantage of gamification—the secret ingredient that's fueled the success of Foursquare, Nike+, Groupon, and many other websites and mobile apps.

Gamification expert Gabe Zichermann demonstrates the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing experience, either new or existing. It can be a complicated process, given hundreds of technical and process options available. In this video, Gabe provides a series of clear steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth.

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