Oreilly - Croll & Power's Communilytics Master Class

English | .MP4 | AAC LC, 2 channels, 44.1 KHz | AVC

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Genre: E-learning

This three and a half-hour social media analytics class is packed with real-world examples and expert advice. The densely packed session covers a wide range of community-related subjects, leaving you with a solid foundation for social media campaigns and an invaluable list of tips and tricks you can apply immediately.

The field of web analytics tries to tie visitor behavior to business outcomes, so you can understand what makes people do the things you want them to on your website. But today, you have to look beyond your own website to your entire presence online, tracking interactions from a first impression to a successful transaction. That means monitoring the social platforms and online communities where your customers, prospects and partners hang out, and where your market forms its opinions.