Lynda - Affiliate Marketing Fundamentals | 754MB

Duration: 2h 27m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch

Genre: eLearning | Level: Appropriate for all | Language: English

Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. Expert Geno Prussakov explores basic principles, from payment models to typical affiliate agreements; winning tactics and techniques, as well as roadblocks to future earnings; and the day-to-day practices that result in a successful affiliate marketing strategy.

Topics include:

* Understanding core affiliate marketing concepts

* Opening affiliate account(s)

* Selecting and applying to affiliate programs

* Monetizing blogs

* Using affiliate data feeds

* Using coupons and discounts

* Adding email, video, and social marketing to the mix