Web Analytics Fundamentals

MP4 | AVC 364kbps | English | 1280x720 | 25fps | 2h 47mins | AAC stereo 108kbps | 479 MB

Genre: Video Training

Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.

Topics include:

Defining analytics terminology

The problem of numbers

Building segments for comparison

Finding value in your marketing

Creating valuable reports

Introduction 1m 52s

Welcome 1m 52s

1. Intro: The Fear of Analytics 11m 59s

The fear of analytics 5m 39s

Why is analytics so difficult? 6m 20s

2. Defining Analytics Terminology 18m 54s

Terminology: Visitor and visitor sessions 5m 54s

Terminology: Referrals 4m 8s

Terminology: Bounce and exit rates 4m 54s

Terminology: Conversion rate 3m 58s

3. The Problem of Numbers 23m 45s

Caveman analytics 3m 58s

Numbers without context 3m 53s

Goals 5m 26s

Context 5m 28s

Segments 5m 0s

4. Building Segments for Comparison 23m 43s

Acquisition segments 4m 40s

Source determines behavior 6m 34s

Search determines intent 5m 10s

Action determines engagement 7m 19s

5. Value: The Master Metric 23m 26s

What is value? 5m 6s

How do you track value? 4m 35s

What's the value of a lead? 6m 21s

Finding value in your marketing 7m 24s

6. Everything Is Measurable 35m 45s

The value of content 5m 20s

The value of the entry page 4m 0s

The value of SEO 6m 40s

The value of words 6m 9s

The value of social media 4m 46s

The value of email 8m 50s

7. Creating Valuable Reports 27m 38s

Replacing ranking reports 6m 12s

CEO reports 6m 15s

Manager reports 7m 38s

Action reports 7m 33s