Lynda - Storytelling for Designers

English | Sep 23, 2014 | .MP4 | Audio: aac, 48000 Hz, stereo | Video: h264, yuv420p, 1280x720, 29.97 fps(r) | 421 MB

Genre: E-learning

The main goal for most design projects is to convey a message visually, in a way that hooks the viewer. What better way to make an idea stick than by telling a story? In this course, art director Stacey Williams-Ng walks you through the elements of a compelling story, and demonstrates how to weave narrative into pictures and graphics, for maximum impact. Learn the tricks that writers, comic-strip artists, advertisers, and illustrators use to elicit emotional responses with stories, and how you can use these to practical application in your designs. Along the way, Stacey provides examples of great story-driven campaigns created by design firms like Hanson Dodge, Tribu Saatchi & Saatchi, and Aesthetic Apparatus; famous brands such as Harley-Davidson; and artists like our own Mary Jane Begin.

Topics include:

Connecting with your audience

Defining the structure (and protagonist) of your story

Tools of the trade: symbolism, color, icons, typography, and more

Using personas

Creating a brief for your story