Lynda - Conversion Rate Optimization Fundamentals | 514MB

Duration: 1h 31m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. But it can also be unnecessarily complicated and intimidating. Now, marketers, small business owners, and designers can learn the best way to approach CRO. Expert author Chris Goward reveals proven methods, frameworks, and tips for maximizing your website goals. Learn how to use data, surveys, and testing to better understand your target audience and your current customers. Plus, see how to prioritize testing opportunities, create great test hypotheses, and then set up and run the tests themselves. Finally, learn how to analyze the test results to draw actionable insights that have immediate impact on the bottom line. This is a great course for anyone who wants to bolster lead generation, boost ecommerce sales, and improve an existing website.

Topics include:

* Understanding the two levers of website revenue

* Debunking CRO myths

* Identifying goals and mistakes

* Leveraging user testing and A/B testing

* Prioritizing pages for optimization

* Testing your value proposition

* Comparing testing tools

* Measuring results