Market Motive - Web Analytics Certification Course

.MP4, MPEG4, 600x448 | English, AAC, 2 Ch | + PDFs | 422 MB

Instructor: Avinash Kaushik | Genre: eLearning, Business

The goal of this Web Analytics Practitioner Training program is to educate and train users wishing to develop comprehensive expertise in the online marketing discipline of Web Analytics.

Training Modules

Introduction to Web Analytics

Data Collection

KPIs and Analytics Techniques

Segmentation

Actionable Web Analytics Reporting

Web Data Analytics Guide

Qualitative Research

Experimentation and Testing

Competitive Intelligence Analysis

Multi-Channel Analytics

Supplemental: Dashboards

Supplemental: Models and Measurement

Supplemental: Social Media Analytics

Supplemental: Google Techniques and Reports

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