Tutsplus - A/B Testing for Web Designers | 224MB

Duration: 1.9h | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 44.1KHz 2chGenre: eLearning | Language: English

This course begins with the basics of A/B Testing. We’ll look at examples of how it works, and walk you through setting up tests using three major testing platforms. Then we’ll look at the best ways to conduct tests, the interpretation and validity of results, and some more advanced ideas such as testing email campaigns.