Effective Facebook Advertising

WMV | VC-1 384kbps | English | 1024x768 | 15fps | 2h 24mins | WMA2 stereo 192kbps | 469 MB

Genre: Video Training

Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course shows the techniques Jesse learned along the way, as a developer, to specifically use Facebook advertising to grow the audiences of his apps and exceed beyond the competition. If you're trying to get "an edge" in growing your users, this course is for you!

│ effective-facebook-advertising.zip

│

├───01. Introduction

│ 01. Title and Introduction.wmv

│

├───02. Understanding Advertising

│ 01. Title and Introduction.wmv

│ 02. Key Takeaways.wmv

│ 03. What you Need to Know.wmv

│ 04. Search Advertising.wmv

│ 05. ROI.wmv

│ 06. Measurement.wmv

│ 07. Advertising and Social.wmv

│ 08. Real Life Examples.wmv

│

├───03. Setting Up Your First Ad

│ 01. Introduction.wmv

│ 02. Getting Started With Your First Facebook Ad.wmv

│ 03. Selecting What You're Advertising.wmv

│ 04. Deciding Whom You're Targeting.wmv

│ 05. Choosing How You'll be Charged.wmv

│ 06. Getting $50 Free Ad Credit.wmv

│

├───04. Understanding Facebook Ads

│ 01. WIIFM - What's in it For Me .wmv

│ 02. Promoted Page Ads.wmv

│ 03. Promoted Posts.wmv

│ 04. Promoted URLs.wmv

│ 05. Sponsored Stories.wmv

│ 06. Promoted App Installs.wmv

│ 07. Facebook Ads - From the User's Perspective.wmv

│ 08. Basics of a Facebook Ad.wmv

│ 09. Setting Up Mobile App Install Ads.wmv

│ 10. Managing Your Facebook Ads.wmv

│ 11. Power Editor Advantages.wmv

│ 12. Understanding 'Campaigns'.wmv

│

├───05. Building Ads Based on Passion

│ 01. WIIFM - What's in it For Me .wmv

│ 02. Building Your Ad Strategy.wmv

│ 03. Passion.wmv

│ 04. Why Base Your Ads on Passion .wmv

│ 05. Successful Ad 101.wmv

│ 06. Demo - Building Ads Based on Passion.wmv

│

├───06. Taking Advertising Further with Facebook Power Editor

│ 01. WIIFM - What's in it For Me .wmv

│ 02. Power Editor Overview.wmv

│ 03. Installing Power Editor.wmv

│ 04. Power Editor Interface.wmv

│ 05. Managing Ads Through Power Editor.wmv

│ 06. Creating Campaigns in Power Editor.wmv

│ 07. Creating an Ad in Power Editor.wmv

│ 08. Copy Paste.wmv

│ 09. New Targeting Types.wmv

│ 10. Building Custom Audiences in Power Editor.wmv

│

├───07. Measuring Ads With the Facebook Ad Manager and Insights

│ 01. WIIFM - What's in it For Me .wmv

│ 02. What, Who, How, and Why .wmv

│ 03. Old Insights vs. New Insights.wmv

│ 04. Facebook Ads Manager.wmv

│ 05. Conversion Tracking.wmv

│ 06. Is Your Ad Working .wmv

│

└───08. Overview of Facebook Ads API

01. WIIFM - What's in it For Me .wmv

02. Applying For the Ads API.wmv

03. Facbook Ads API Overview.wmv

04. Key Objects.wmv

05. Conclusion.wmv