Lynda - Sales Fundamentals | 431MB

Video: AVC (.mp4) 1280x720 29.97fps | Audio: AAC 48KHz 2ch

1h 1m | Appropriate for all | Feb 11, 2015

What makes someone effective at sales? A genuine desire to help others solve problems. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield explains why and how the best salespeople learn how to see through the eyes of their customers. He outlines strategies to help you connect with and understand your customers' needs, and position your product or service as the solution to their problem. He also provides a step-by-step how-to guide to creating your own sales process or identifying gaps in your existing one.

Topics include:

*The philosophy of sales

*Identifying potential customers

*Exploring buying motivators

*Communicating the power of your solution

*Developing an effective sales process