Lynda - Foundations of Branding for Designers

652MB | Duration: 1h 39m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.

Topics include:

* The history of branding (pre- and post-1950)

* The elements of branding

* Conducting research

* Solving problems and presenting solutions

* Creating logos and identity systems

* Building a visual system with color, typography, and more

* Communicating branding with manuals and vision books