Lynda - Facebook Advertising Fundamentals

357MB | Duration: 1h 43m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Extend your Facebook reach even further with the site's powerful advertising platform. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole walks through the basics: setting up an account, understanding ad structure, and using the Ads Create and Ads Manager tools. He'll also show how to make critical placement and bidding decisions wisely. Then learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app.

Plus, learn how to view ad reports, so you can determine whether your ads are accomplishing your goals. Finally, Brad will leave you with some tips for writing great ads, choosing effective images, and improving ad performance.

Topics include:

* Understanding ad types

* Setting up an advertising account

* Writing ads

* Managing bidding and placement

* Identifying and targeting your primary audience

* Boosting page posts

* Managing and editing ads and campaigns

* Accessing reports

* Understanding Facebook's ad policies