Lynda: Online Marketing Fundamentals

English | MP4 | 960 x 540 | AVC ~61 kbps | 15 fps

AAC | 128 Kbps | 48.0 KHz | 2 channels | 3h 31m | 504 MB

Genre: Video Tutorial / Business, Economics and Finance

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

Topics include:

What is online marketing?

Exploring the components of digital marketing

What makes a website effective?

Working with a designer or developer

Creating engaging web copy

Choosing responsive design

Understanding online analytics

Using goal and event tracking

Exploring the conversion funnel

Defining key performance indicators (KPIs)

Understanding SEO techniques

Conducting keyword research

Creating a content strategy

Leveraging local SEO

Understanding who's on social media

Marketing with Facebook, Twitter, LinkedIn, and Pinterest

Creating compelling video marketing campaigns

Building an email marketing plan

Measuring the success of your marketing efforts

Setting up a blog

Running A/B marketing tests

Looking at affiliate marketing