Lynda: Introduction to Content Marketing

English | MP4 + PDF Guide | 960 x 540 | AVC ~1348 kbps | 29.970 fps

AAC | 160 Kbps | 48.0 KHz | 2 channels | 00:57:32 | 615.1 MB

Genre: Video Tutorial / Business, Economics and Finance

What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.

Topics include:

0. Introduction1. Developing Your Strategy and Setting Goals

2. Choosing the Proper Platforms and Tools

3. Roles and Responsibilities for Your Team

4. Using Best Practices to Implement Your Plan

5. Conclusion

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