Lynda - LinkedIn Advertising Fundamentals

Size: 303MB | Duration: 1h 56m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget. Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses. But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator. Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.