Design for Engagement - How to Design So People Take Action

Duration: 4.5h | Video: AVC (.MP4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch | 2.4GB

Genre: eLearning | Language: English

Learn how to apply psychology to create engaging products so that people will take the actions you want them to take.

You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging and so people will take the action you want them to take.

You will learn:

How to use the need to belong to get people to take action

What makes ideas and products go viral

Why online video is so compelling

How people think and make decisions

How much information people can remember

How present information so that people will want more

How fonts and line length affect how people read

Why rewards are not always a good idea to use

How to use the stories people tell themselves about who they are and what they do to get people to take action

Why fear of loss is so powerful a motivator and how to use it

Quizzes throughout the course to test your knowledge

Exercises throughout the course to practice what you are learning

and much, much more!

What are the requirements?

You should have familiarity with websites, apps, and/or technology products.

What am I going to get from this course?

Over 83 lectures and 4.5 hours of content!

Learn the psychology that applies to behavior when people use websites, apps or other technology products

Learn how to create a more engaging design using these psychology principles

Learn what really motivates people to take action

What is the target audience?

User Experience (UX) professionals, web designers and developers, usability professionals, and product managers