Learning Search Engine Optimization Fundamentals

English | MP4 | 1280 x 720 | AVC ~1200 kbps | 25 fps

AAC | 128 Kbps | 44.1 KHz | 1 channel | 8h 30min | 1.21 GB

Genre: Video Tutorial / Web-design

In this training course for SEO (Search Engine Optimization) fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended.

You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle dynamic content. You will learn about on and off page optimization, how to measure, track and test your optimization, and even how to use paid search effectively.

By the conclusion of this video based training for search engine optimization, you will be familiar with the process of optimizing your website, choosing keywords and the basics of paid search marketing to generate more traffic for your website.

Content:

01. Introduction

0101 Who This Course Is For

0102 What To Expect From This Course

0103 About The Author

02. Foundation

0201 How Search Engines Operate

0202 Setting Up Google Analytics

0203 The Buying Cycle

0204 Myths And Misconceptions About SEO

0205 Building An Email List

0206 Email Marketing Strategies

0207 Local Search Optimization

0208 Additional Resources

0209 Browser Plug-Ins

03. Research

0301 Why You Need To Do Research

0302 Understanding Search Intention

0303 Using The Google Keyword Tool

0304 How To Do Competitive Research

0305 Finding Opportunities With Google Analytics

0306 Testing Keywords With Paid Search

0307 Searching With Advanced Search Operators

04. Technical SEO

0401 Why You Need Technical SEO

0402 Avoiding Duplicate Content

0403 Building An XML Sitemap

0404 Setting Up Your Robots.txt

0405 Using Google Webmaster Tools - Part 1

0406 Using Google Webmaster Tools - Part 2

0407 When To Use The nofollow Tag

0408 How To Handle Redirects

0409 HTML And CSS For Search Friendly Design

0410 Setting Up Your RSS Feed

0411 Setting Up 404 Pages

0412 SEO For Dynamic Content

05. On-Page Optimization

0501 Why You Need On-Page Optimization

0502 Creating Search Optimized Content

0503 Writing An Effective Page Title

0504 How To Use Headings And Subheadings

0505 Writing Enticing META Descriptions

0506 Using Image ALT Text

0507 How To Use Internal Links

0508 When And How To Link To External Sites

0509 Blogging For SEO

06. Off-Page Optimization

0601 Why You Need Off-Page Optimization

0602 The Basics Of Link Building

0603 Quality Of Links Vs. Quantity Of Links

0604 Why Optimized Anchor Text Is Essential

0605 Finding And Acquiring Your Competitors Links

0606 Directory Submissions

0607 Using Guest Posting For Links

0608 How Social Media Affects Link Building

0609 How To Use Online PR For Links - Part 1

0610 How To Use Online PR For Links - Part 2

07. Measurement And Optimization

0701 Why You Need To Track And Test

0702 Tracking SEO With Google Analytics - Part 1

0703 Tracking SEO With Google Analytics - Part 2

0704 Setting Up Goals And Revenue Tracking

0705 A/B Testing And Conversion Optimization

08. Paid Search

0801 How Paid Search Can Help With SEO

0802 Setting Up Your Adwords Account

0803 Setting Your Bids And Budget

0804 Measuring ROI

09. Conclusion

0901 Wrap-Up

0902 Taking Action