Lynda: Email Marketing Basics with John Arnold

English | MP4 | 960 x 540 | AVC ~1390 kbps | 29.970 fps

AAC | 96 Kbps | 48.0 KHz | 2 channels | 00:56:57 | 687.7 MB

Genre: Video Tutorial / Business, Economics and Finance, Online Distribution

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.