Lynda - Global Strategy

Size: 560MB | Duration: 1h 27m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Intermediate | Language: English

Not all companies that operate in different countries are truly global. To become a truly global company, a business needs to think across four dimensions: market presence, value chain architecture, capital base, and leadership mindset. In this course, University of Maryland's Chair Professor in Strategy Anil Gupta outlines the principles of global strategy and the questions you need to address in order to build your company's global presence and leverage global resources.

Topics include:

* Why go global?

* Prioritizing your global presence

* Entry strategies

* Innovating frugally

* Optimizing global resources

* Cultivating a global mindset