Ripple Training - Commercial Editing Techniques

Duration: 1hr 10m | Video: h264, yuv420p, 1920x1080 30fps | Audio: aac, 44100 Hz, 2 ch | 1.00 GB

Genre: eLearning | Language: English

Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the “why” behind editorial decisions and how they support or detract from the message.

We show you

where to begin

; with a solid script and

theme

. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience

clearly understands

what the story and the product are about, and how the product can help solve their problem.

Here are a few of the questions this tutorial addresses:

*Where is the best place to start when creating a commercial?

*How do I know if my commercial is effective?

*How do I create stronger conflict and resolution?

*How do I ensure my message isn’t being lost?

*Whose story is this anyway?

*How do I create a stronger emotional payoff?

Apply techniques that make your marketing more

effective

. Utilize the power of

visual storytelling

to sell ideas in ways that words are not able.

Home Page -

http://www.rippletraining.com/products/final-cut-pro/commercial-editing-techniques/