Lynda.com - Developing Ideas and Design Concepts (2013)

WEBrip | English | MP4 | 960x540 | AVC ~ 1123 kbps, 29 fps | ACC ~128 kbps 44.1 KHz 2 channels | 1 hrs 39 min | 1.08 GB

Genre: eLearning

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.

Topics include:

What is concepting?

Working with clients

Doing your research

Determining the core values of a product or service

Using free association

Building the written descriptives

Using search engines to fuel ideas

Flipping your ideas 180 degrees

Creating a rough sketch

Defining the refined sketch