Display Network Bootcamp v2 (2016)

WEBRip | English | M4V | 640 x 360 | AVC ~17.4 kbps | 30 fps

AAC | 162 Kbps | 44.1 KHz | 2 channels | ~7 hours | 500 MB

Genre: eLearning Video / Business, Job

Module 1: The Many Ways to Exploit GDN Targeting Behavioral targeting deep dive - "The future of the internet" How to use Google's newest feature 'customer match' email lists Managed placements explained & where to find them How to use the super-powerful Contextual targeting options the right way How to get clicks for pennies & CTRs over 20% (hint, it's not YouTube) How to leverage your new-found remarketing prowess in your existing search campaigns

Module 2: Building Your Campaigns the Right Way from the Ground Up

The slow way

The fast way

the automatic way (the future is here!)

Bid and Budget management tips from the pros

The only 2 paid tools you'll need for ongoing GDN management

A deep dive into AdWords Editor's more profitable, traffic-pulling features

Module 3: How to Construct Your Offers, Landing Pages & Ad Design

The power of a big-ticket backend.how to leverage the power of compound interest with the Display Network

Behind the scenes of a multi-million-dollar Display Network funnel

The good, the bad and the ugly.example landing pages

Steal Mike's landing page checklist

The importance of keeping your visitors happy & why 'scent' is important

How to test different ad designs without wasting time and money

Where to 'borrow' ideas for interesting ad design

The single most important ad size

Module 4: How to Plan & Measure for Success

How to tie your display strategy to your big-picture business goals and not get mired in the quicksand of AdWords minutia

How to track conversions quickly, accurately and painlessly

The "optimum conversion rate" you must achieve.and why you'll sputter and flail to reach profitability if you don't

Steal Mike's conversion audit checklist

Google's Tag Manager. Should you use it? Why, and most importantly, how?

How to use call tracking to maximize conversions