Lynda - Create an Editorial Calendar

Size: 588 MB | Duration: 1h 18m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential. Here Brian Honigman covers the best practices for creating and using an editorial calendar. He'll walk you through the choices you need to consider before choosing a calendar format (master or secondary; department specific or task specific) and selecting a tool (a simple spreadsheet or a CMS like WordPress). He then shows you how to create your calendar, and execute on it consistently going forward.

Topics include:

* Defining an editorial calendar

* Establishing calendar objectives

* Choosing the right tool

* Setting the time frame

* Adding campaigns and marketing channels

* Executing the editorial calendar