Lynda - Influencer Marketing Fundamentals

Size: 481 MB | Duration: 1h 13m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. Marketing expert Geno Prussakov walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels.

Topics include:

* Types of influencers

* Tools for influencer identification, research, and comparison

* Finding contact info

* Activating influencers

* Measuring the effectiveness of influencer marketing