Lynda - Running a Photography Business: The Basics

Size: 861 MB | Duration: 2h 29m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Intermediate | Language: English

You love photography and you're good at it. So maybe it's time to turn pro—as a freelancer or even full time. In this course, photo-marketing consultant Skip Cohen introduces the issues and considerations you should think about before starting a photography business. Learn how to define your niche, get practice and feedback, and build a brand as well as a network. From understanding the industry to marketing yourself, this course will give you a solid foundation on which to build a photography business.

Topics include:

* Defining your niche

* Understanding your target audience and specialty

* Getting practice

* Understanding the industry and building your network

* The elements of your brand

* Gear: lease vs. buy

* Tracking your costs