Amber Mac - Social Media: The Big Picture | 170MB

Duration: 57m 23s | Video: h264, 1024x768, 15 fps, ~280 kbps | Audio: AAC LC, 44100Hz, ~128 kbps, Stereo

Released: 2009 | Genre: eLearning | Level: Beginner | Language: English

If you know social media is important to your business, but you don't know where to start, this course is built just for you. Using real-life examples of how companies have succeeded and failed in the digital world, we will share knowledge and skills necessary to achieve your social media goals. Plus, we will provide insights into social media trends and resources that are reshaping the future of digital marketing.

Content

Social Media: Introduction 00:06:47

A Brief History of Social Media 01:19

Social Media: The Early Players 02:02

Social Media: The Big Players 03:26

Social Media: The Rules and Your Social Story 00:14:58

Social Media: The Rules 00:20

The Rules: Authenticity 02:46

The Rules: Bravery 02:03

The Rules: Consistency 02:44

Your Social Story 07:05

Social Media: Top Tools and Your Digital Plan 00:24:17

Top Tools: Facebook 02:59

Top Tools: Twitter 04:40

Top Tools: YouTube 03:16

Top Tools: LinkedIn 02:09

Top Tools: Pinterest 01:24

Top Tools: Google+ 01:34

Digital Plan 08:15

Social Media: Conclusion 00:11:21

Social Media Trends 09:13

Conclusion 02:08