Principles and Benefits of UX Strategy

HDRips | MP4/AVC, ~2307 kb/s | 1920x1080 | Duration: 01:40:07 | English: AAC, 128 kb/s (2 ch) | 1.82 GB

Genre: Business, Design

This course is part one of user experience (UX) pro Jaime Levy’s five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design.

Understand what UX strategy means and why it's crucial for innovative product development

Learn a proven formula for performing UX strategy based on four essential tenets

Discover why Lean Startup principles like validated user research are key to UX strategy

Deconstruct the Airbnb and Uber apps to learn why they’re examples of killer UX design

Learn what a value proposition is, why it’s needed in UX strategy, and how to create one

Explore the five steps you must take to validate any value proposition

Discover the UX strategy techniques you can use in any work environment