Creating Prototypes to Test Product Market Fit

HDRips | MP4/AVC, ~2335 kb/s | 1920x1080 | Duration: 01:18:41 | English: AAC, 128 kb/s (2 ch) | 1.5 GB

Genre: Development / Programming

This course focuses on the practice and benefits of rapidly creating prototypes that tell the story of your product’s value proposition. Doing so makes it possible to identify your product’s value innovation, a key tenet of UX expert Jaime Levy’s proven formula for creating an effective UX strategy. This is the third installment in Levy’s five-course series on how to develop a clear and coherent UX strategy. It is tailored to UX/UI practitioners of any level, product teams and managers, business executives, and startup founders who want to deeply explore the intersection of UX design and business strategy.

Learn about value innovation, the Blue Ocean strategy, and their importance in UX strategy

Discover how prototypes can test a product to determine if it’s needed in the digital marketplace

See examples of prototypes including the Mechanical Turk and the Wizard of Ozing

Discover how to use storyboards to illustrate and test value innovation

Understand what key experiences are and how they relate to value innovation

Learn to spot the UX influencers who can help define your product’s value innovation

Get an overview of the hacks you can use to design your prototypes