Conducting Methodical Guerrilla User Research

HDRips | MP4/AVC, ~3157 kb/s | 1920x1080 | Duration: 01:16:04 | English: AAC, 128 kb/s (2 ch) | 1,46 GB

Genre: Business

Guerilla user research, says UX strategy expert Jaime Levy, is what you do when you’re ready to test your product idea with potential customers (end-users) and you don’t have the time or budget for more traditional forms of user research, like focus groups or surveys. In this course–number four in Levy’s five part series on UX strategy–Levy gives detailed practical instruction on how to conduct guerilla user research that is low cost, quick to provide user feedback, and most importantly, accurate in terms of its ability to validate–or invalidate–your product’s value proposition.

Learn how to conduct guerilla user research interviews that vet products in less than three weeks

Master the five steps you must take when planning your guerilla user research

Discover how to quickly find and screen research participants who fit your customer profiles

Gain free access to a best-practices guerilla user research interviewing tool

Learn to synthesize research into results that validate or invalidate a product idea

Watch as Levy sets a guerilla research effort in an L.A. cafe–and don’t forget to tip!