Lynda - Social Selling Foundations

Size: 357 MB | Duration: 0h 54m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Your customers and prospects are sharing much about what's going on in their lives publicly on social media—from their favorite hiking spots to their latest professional moves. As a salesperson, you know that this information can help you do your job better, but getting started can seem overwhelming. In this course, Hannah Goldberg—head of North America key accounts at LinkedIn—explains the basics of social selling and shares how leveraging your social network can help you more effectively target, understand, and engage with prospects. Along with showing how to cultivate your online professional brand, Hannah shares templates that can help you start building relationships with your prospects, and shows how to measure your social selling success.

Topics include:

* Crafting a customer-centric profile

* Creating a professional brand that expands your reach

* Identifying your ideal prospects

* Understanding what your buyer values

* Knowing when a prospect is ready to buy

* Engaging with personalized outreach

* Asking for an introduction

* Measuring social selling success