Lynda - Customer Advocacy

Size: 437 MB | Duration: 1h 9m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Intermediate | Language: English

Learn why customer advocacy is important, how to develop employees who are customer advocates, and how to use the voice of the customer (VOC) to inform strategies across functions including IT, HR, R&D, production, and legal. Customer strategist Brad Cleveland reveals a proven model for creating an effective customer advocacy initiative, which includes capturing customer insights, interpreting and analyzing intelligence, communicating findings, prioritizing action items, measuring results, and turning customers into promoters of your products and services.

Topics include:

* Benefits of customer advocacy

* Taking action to learn about your customers

* Evaluating results

* Turning customers into brand advocates

* Keeping momentum

* Developing a culture of customer advocacy