Lynda - Selling with Stories

Size: 506 MB | Duration: 1h 22m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Beginner | Language: English

Stories sell. And the people who can tell a good sales story will sell more than people who can't. Having a great product and a good sales pitch just isn't enough anymore. You need great stories to go with them. In this course, learn how to leverage the power of storytelling to sell your product or service. Join Paul Smith—the author of the best-selling book Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale—as he shares how to find, craft, and deliver compelling sales stories that resonate with buyers.

Topics include:

* What is a sales story?

* Why tell sales stories?

* The 25 sales stories you need

* How to get buyers to tell their stories

* What makes a great story great?

* Choosing the right story to tell

* Finding great stories

* Story structures

* Challenge, conflict, and resolution

* Delivering stories verbally and in writing

* The ethics of storytelling