Lynda - Create a Go-To-Market Plan

Size: 743 MB | Duration: 1h 36m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch

Genre: eLearning | Level: Intermediate | Language: English

When you launch a new product or enter a new market, it's crucial to have both a roadmap that sets you up for success and the means to track the growth of your program. In this course, discover how to build and develop a go-to-market (GTM) plan for your next product or service. Join renowned marketing author Deirdre Breakenridge as she takes you through the steps needed to bring your product or service to the world. Deirdre helps you discern whether you need a GTM plan, and shows how to build a product strategy that's tailored to the market and customer base you aim to reach. She shares methods for pricing and promotion, and explains how to drive better channel performance, evaluate KPIs and metrics, align your team for launch, and more.

Topics include:

* Building your go-to-market (GTM) plan foundation

* Assessing whether you need a marketing or GTM plan

* Entering new markets with a competitive advantage

* Developing your product vision and message

* Setting your product price at launch

* Setting up your channel strategy

* Driving better channel performance

* Evaluating KPIs and metrics

* Storytelling and the customer journey