Logo Development: Identity Design and Discovery

MP4 | Video: 720p | Duration: 1:11:24 | English | Subtitles: VTT | 418.9 MB

Truly exceptional visual brands often come from designers who took the time to understand their client's business and motivation to rebrand. This course shows how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design. Instructor Bill Gardner discusses the value of preparation and research, and goes over the different motivations behind a client's decision to rebrand. Bill also covers the different brand personalities, as well as how to better understand your customer's business and identify their competitors. He wraps up the course with a discussion of competitive analysis and road map creation.

Topics include:

Preparation and research

Client motivation

Asking questions to understand your client's business

Research and discovery

Discovering business personalities

Identifying competitors

Crafting your design road map