Drawing Vector Graphics: Brand Character Design

MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | 356 MB

Genre: eLearning | Language: English

Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.