MP4 | Video: h264, 1920x1080 | Audio: AAC, 48 KHz, 2 Ch | Duration: 2h 37m | 577 MB

Genre: eLearning | Language: English | + Exercise Files

Use R to analyze the performance of your website and increase your website's traffic and revenue

In this course, you will be introduced to important topics in web analytics with interesting hands-on projects to assess the performance of your website. This action-packed, must-have tutorial covers everything that you'd want to learn in web analytics for your website, and covers key concepts using R, Google Analytics, and the Flex dashboard. The course starts with an overview of key concepts such as segmentation followed by your first project, in the course of which you'll learn to plot visitors to a website in the last 6 months.

This is followed by plotting revenue over the last 12 months on the same website and also cumulative transactions. Towards the end, this course will teach you to plot loyal customers, returning customers, and average visits.

After having taken this course you will be able to carry out the segmentation and categorization of your website's traffic and recognize loyal visitors and the impact of social media on your visitors. All the code and supporting files for this course are available on Github at

https://www.packtpub.com/big-data-and-business-intelligence/visitor-insights-and-social-media-analytics-r-video

Style and Approach

This course has a 90% hands-on approach. We show every R technique useful for analyzing. Go through every exercise with the author to acquire exciting new skills!

What You Will Learn

Advanced hands-on projects to gain insights into your website's performance

Segmentation of visitor and revenue data

Plot cumulative transaction plots to understand the effectiveness of your marketing campaigns

Harness the power of social media analytics to improve your website or business

Use the R-markdown language to generate easy-to-understand PDF reports and dashboards.

Harness the power of social media analytics to improve your website or business

Table of Contents

SEGMENTATION – VISITORS

SEGMENTATION – MONTHLY REVENUE

HOW EFFECTIVE WERE MY PAST MARKETING CAMPAIGNS?

HOW LOYAL ARE MY VISITORS?

HOW IS SOCIAL MEDIA MARKETING AFFECTING MY WEBSITE TRAFFIC?