Traffic Measurement and Google Analytics

MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | Lec: 30 | 2.25 GB

Genre: eLearning | Language: English

Learn to use Google Analytics for inbound/content marketing, online advertising, or website UX/optimization initiatives.

In this fun, interactive foundation course, you'll learn how to leverage one of Silicon Valley's most interesting marketing exports. Ideal for entrepreneurs, managers, new digital marketers, and anyone who is new to growth hacking. After taking the course, you'll know how to be growth-oriented, how to channel this mindset into your organization's broader mission, and how to evaluate the success of digital initiatives.

Fun HD Videos, Expert Interviews, and a Collection of Downloads

You have access to 2+ hours of HD video, complete with a series of concept videos produced in Eazl's design-forward style (read: there are no boring slideshows inside!), a series of short tutorials that you can use to leverage the power of Google Analytics, and two interviews with marketing technologists, including an exclusive interview with James Kenler, the Director of Marketing Operations and Technology for CareerBuilder. You also have access to a collection of exclusive guides as well as cutting edge research related to user psychology, industry benchmarking, and the origins of Silicon Valley's growth-oriented mindset.